From $39 a month. One price per service.
Grooming $49, Boarding $49, Daycare $39, Mobile grooming $39. Run two or more and every one of them is $10 off. Growth adds a flat $40 and Ultimate a flat $70, whether you run one service or all four. Unlimited staff, 300 texts a month included (1,000 on Ultimate), and 30 days free with no card.
Prices last updated September 23, 2026.
Pick what your business does
Pick two or more and every one of them is $10 less. Growth adds $40 and Ultimate adds $70, no matter how many services you run.
Everything a shop runs on: calendar, online booking, clients and pets, checkout, the groomer app, reports, backups.
Adds ClipSight™ and VaxFetch™, plus the money and staff side: payroll and time clock, retail and the register, cash drawer, discount codes, loyalty, memberships, waivers, the business books.
Adds year-end and multi-location: 1099s and W-9s, QuickBooks and payroll exports, the pay simulator, location-by-location comparison. Includes 1,000 texts and 500 Assistant credits a month.
Every membership includes 300 texts a month, and Ultimate includes 1,000 texts plus 500 Assistant credits. Bigger texting packages and the Assistant are sized to your shop inside the app and reset on your renewal date, so the bill is the same every time. Card processing runs through Stripe. Texting uses a dedicated number registered in your shop's name; we handle the carrier paperwork.
Base
Everything a shop runs on: calendar, online booking, clients and pets, checkout, the groomer app, reports, backups.
- Drag-and-drop calendar with standing appointments and a daily brief
- Online booking with your own links and QR codes
- Clients, pets, vaccines, handling notes and photos
- Two-way texting from your own number (300 texts a month included)
- Report cards with photos, sent by text
- Checkout, cards on file and a countertop reader
- The groomer, boarding and daycare apps on any phone
- Reports, nightly backups, undo, and a full export any time
GrowthMOST POPULAR
Adds ClipSight™ and VaxFetch™, plus the money and staff side: payroll and time clock, retail and the register, cash drawer, discount codes, loyalty, memberships, waivers, the business books.
- Everything in Base, plus
- ClipSight™ photo groom review and VaxFetch™ automatic vaccine records (run on Assistant credits)
- Payroll: commission, hourly, overtime by state and pay stubs
- Time clock with PINs and timesheets
- Retail, the register and the cash drawer
- Discount codes, loyalty points and memberships
- Waivers signed on the tablet, by text or at the lobby kiosk
- Live camera links for boarding and daycare owners
- The business books: P&L, expenses and tax set-aside
Ultimate
Adds year-end and multi-location: 1099s and W-9s, QuickBooks and payroll exports, the pay simulator, location-by-location comparison. Includes 1,000 texts and 500 Assistant credits a month.
- Everything in Growth, plus
- 1,000 texts and 500 Assistant credits a month included
- Year-end 1099-NEC forms with digital W-9s
- QuickBooks journal export
- Gusto and ADP hours export
- The pay what-if simulator
- Location-by-location comparison for multi-shop owners
- Priority onboarding for your whole team
Pricing questions
How much does Rock Dog Pro cost?
Grooming is $49 a month, boarding $49, daycare $39 and mobile grooming $39. Run two or more and each one is $10 off, so grooming, boarding and daycare together is $107. Growth adds a flat $40 and Ultimate a flat $70, however many services you run.
Is there a free trial?
Yes. Every new shop gets 30 days free with no card required. Add a card any time before the trial ends and you won't be charged a day early.
Do I pay per groomer or per staff member?
No. Every membership includes unlimited staff logins. You pay for the services your business runs and the tier you pick, not for headcount.
What does texting cost?
Every membership includes 300 texts a month from a number registered in your shop's name, and Ultimate includes 1,000. Bigger texting packages are sized to your shop inside the app and reset on your renewal date.
What's the difference between Base, Growth and Ultimate?
Base is everything a shop runs on: calendar, online booking, clients and pets, texting, checkout and the staff apps. Growth adds payroll, the time clock, retail, loyalty, memberships and waivers. Ultimate adds 1099s and W-9s, QuickBooks and payroll exports, multi-location comparison, and 1,000 texts plus 500 Assistant credits a month.
Can I change plans later?
Yes. Move up any time and it applies right away; move down and it takes effect at your next renewal. Extra locations are $34 a month each on one account.
Do you have promo codes?
Yes. We hand out codes at grooming shows and conventions for discounts and extras. Enter yours on the first step of signup and you'll see exactly what it gives before you finish.