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Rock Dog Pro vs Pawfinity
Pawfinity is a low-cost all-in-one for grooming, boarding, daycare and training, priced as one Royal package.
Prices from pawfinity.com, checked September 19, 2026. If something changed, tell us and we'll fix it.
| Rock Dog Pro | Pawfinity | |
|---|---|---|
| Photo groom review | ClipSight™: the style, length and most likely blade from a photo, learning your shop as you confirm | Not built in |
| Automatic vaccine records | VaxFetch™: clients text their vaccine records; shots and vet email logged, updates requested from the vet automatically | Not built in |
| Entry price | Grooming $49, Boarding $49, Daycare $39, Mobile $39 a month; $10 off each when you run two or more (grooming, boarding and daycare together $107) | $55 a month on annual billing for Groom & Train or Stay & Play ($60 monthly) |
| Grooming with payroll and texting | $89 a month (Grooming on Growth: $49 plus a flat $40), 300 texts included, unlimited staff | $100 a month on annual billing for Royal, which includes everything ($110 monthly) |
| Boarding and daycare | Memberships from $49 (Boarding) and $39 (Daycare), never add-ons; $10 off each when bundled | Yes, in Royal or Stay & Play |
| Mobile grooming | A $39 membership: vans, service areas, routes with real drive times, on-the-way texts with a live tracking link, a safety check-in for groomers working alone | Route mapping for mobile groomers, included |
| A website for the shop | Included: a free site at yourshop.rockdogpro.com built from your own records, or your own domain | Online booking page; no website builder |
| Texting | Two-way from your own number, 300 a month included, bigger packages sized to the shop | 250 credits a month in Royal, then 3.5 to 5 cents each |
| Payroll | Commission, hourly or both, overtime by state, time clock, pay stubs (Growth) | Payroll and commission tracking included |
| Year-end tax forms | 1099-NEC recipient copies and e-file CSV, digital W-9s (Ultimate) | None |
| Free trial | 30 days, no card required | 7 days, no card |
| Getting help | An interactive Smart Assistant that walks you through anything on your screen, and a phone line answered by a real person, not a machine | Email and help center |
What Rock Dog Pro has that Pawfinity doesn't
- ClipSight™ photo groom review: it names the style, the length and the most likely blade from a photo, and learns your shop
- VaxFetch™ automatic vaccine records: clients text them in, every shot is logged on the right dog, and the vet is emailed for updates, with no staff time
- Year-end 1099-NEC forms and digital W-9s, with TINs stored encrypted
- 300 texts included on every membership, from your own registered number, with no credits to buy
- Boarding rounds with sign-offs, a printable run card for the kennel door, and pupdate photos texted mid-stay, and the daycare day board by play group with a capacity meter, prepaid day packages and online daycare booking
- Mobile grooming as a $39 membership: vans, service areas, routes with real drive times, on-the-way texts with a live tracking link, and a safety check-in for groomers working alone, not just a map
- A free website for the shop, built from your services, hours and photos, at yourshop.rockdogpro.com or your own domain
- The Smart Assistant walks you through any task on your own screen, typed or spoken, and a phone line answered by a real person, not a machine
- A daily brief before you open, a weekly read on the business, and a drifting-client finder
- Designed report cards with photos and seasonal themes, sent by text with the after photo, the vet portal, referral matching
- Admin lock at the front desk, test mode: run the whole checkout and every text with nothing sent or charged, and two-factor sign-in, a recycle bin with undo, nightly off-site backups, and alerts when a charge or a text fails
Where Pawfinity is ahead
- The lowest price for grooming plus boarding plus daycare in one plan
- No startup fees and unlimited staff
- Training scheduling
- Card-present processing at 2.79% plus 5 cents
Questions
Pawfinity is cheaper. Why pay more for Rock Dog Pro?
For a grooming-only shop the Base membership is $49 against Pawfinity's $55 to $60. For grooming, boarding and daycare together, Rock Dog Pro is $107 against Pawfinity's $100 to $110. The difference is depth: payroll with 1099s, boarding rounds and run cards, a real mobile module with drive times and tracking links, a free website, the Assistant, and texting from your own number without buying credits.